We have build our reputation by sustainable by providing the best quality, product to our customers.
Our varied customer base includes hotels, chain store, restaurants, ingredient shop and convenient stores.
We also services to wholesalers and retail customers. Hope you enjoy our products
Mr Tony Lim started F&B industry in July 2009, as a result of my friends
telling me "you need to bottle your hot sauce." I have been perfecting my
recipe over the course of 10 years, and have made a numerous changes to get
the flavour just right. Sambal sauce is very difficult to work in recipe, as it can
easily overwhelm the flavour, or dissapear all together.
I finally developed a cooking process and ingredient list that pairs well with the subtleties of
sambal sauce, and created a very uniqud hot sauce to represent our country goods, Malaysia.
Sustainabilty was the key focus for me. My goal was to stay local and sustainable, so I
worked with local food suppliers to find the right mix of ingredients to mix in my sauce.
I wanted to prove that greate products can always be made locally.
My Biggest Recommendation is : Focus on your BRAND & personality.
There are so many ways to obtain great products these days , and any market you
think of is not highly competitive. Our customers - YOUR customers. So you
need to focus on what makes your product stand out over competition.
Customers are showing that they genuinely care about who they are buying
their products from. Don't be afraid to put yourself out there and share your story.
However when you do it, do it with an identity that people will understand,
remember and cherish.
Social Media Director
Social media was key. The biggest "leap" in traffic for me came from
Facebook. I posted information about my company in facebook that fit my
target demographic and responded to any questions people were asking.
Being very open, honest and responsive to questions & concerns ending up
earing a lot of trust from that community. However, we know that when we
spend the time and effort monetizing a channel, the best return for us is Facebook.